When sending emails, sometimes some emails fail to be sent to several subscribers. Email addresses that fail to receive emails are called bounces in email marketing. Many reasons affect the occurrence of bounces, ranging from invalid email addresses, server down, or even busy recipients. One way to make sure you are protected from this risk is by using bulk email verifier service. With this service, you could lower the number of bounce rate and protect your outgoing mail server reputation. However, understanding bounce in email marketing will help you address the problem and get the best solution. There are two types of bounce, hard bounce, and soft bounce. If you send an email and get a bounce result, different handling of the two types of bounce is required.
A soft bounce occurs when an email fails to send due to a temporary problem, such as the recipient’s inbox is full, the server is down, the email is considered spam or the size of the email is too large. So the email address that comes in the soft bounce can be an email address that is still active. Some ways to handle it is to resend the email. Because the soft bounce is caused by a temporary problem, you can resend the email to the contact that entered the soft bounce. An email verifier service will make it easy for you to resend emails to soft bounce contacts by simply clicking the resend soft bounce button in the soft bounce report section.
You also need to make it easy to unsubscribe. Always remember to add an unsubscribe link in an email. Without an unsubscribe link, subscribers who don’t like your email will report it as spam, and this will affect your shipping reputation. You should test to several different email addresses to make sure. Before sending an email, you should test it to several different email clients (Gmail, yahoo, outlocks, etc.) to find out how the email looks, is it too heavy to open, or anything else.